What We Offer
At MiK, we are incredibly passionate about the brands and people we have the privilege of serving. Our dedication extends beyond a specific sector – we are inspired by captivating stories, and if your story resonates with us, we want to help. While we have specific industries we are renowned for, we are capable of supporting clients from any industry. Explore the buttons below to discover how we can assist your business.
Securing the Spotlight
We don’t want to brag, but we’re kinda experts at getting you the right kind of attention. After all, we bring decades of media experience to the table! FUN FACT: Mostly all within the wine, spirits, and beverages space!
Passion for food and drinks has always been important in Lori’s life, being first generation Italian, she knew how important it was. Known as the Pitching Queen when it comes to the wine and spirits world, Lori focuses on out-of-the-box stories to mesh the brands visually, at the same time educating the consumer. Working with well-known talent across the country in the industry and having them validate these brands while telling the client’s story in ways the consumer can understand and appreciate.
Taking an ordinary bottle of wine or spirits and making it extraordinary is MiK’s goal, highlighting important key messages of these brands, regions, producers/distillers – whether it’s on a business show or a consumer level the expertise of MiK is why we are sought out in the industry.
If you didn’t already know, it’s our approach to using broadcast media is where the magic happens.
We believe that in this fast-paced world, visuals and audio are the keys to capturing your audience’s attention and leaving a lasting impression.
It’s second nature for us to consult our strategic contact lists, build your brand up, and secure the spotlight for you on television, radio, and digital.
“The idea is not to live forever, it is to create something that will.”
― Andy Warhol
Here’s all the ways we support you...
We’re proud to offer a comprehensive suite of services that we thoughtfully customize to amplify your brand’s message, embrace who you are at the core, all while reaching the people you want.
With our extensive connections and media relationships, cultivated over years of dedicated work, we make sure your brand’s spot on television, radio, and digital is secured.
And…that your message is the only one that matters.
Ready to work together?
Brand Building
Creating and enhancing a brand’s reputation, visibility, and recognition in the market is crucial. At MiK, we strategically develop and promote a brand’s identity, values, and unique selling propositions to establish a strong and positive perception among consumers. Our expertise lies in brand building, enabling us to help your brand shine brightly. We cultivate customer loyalty, trust, and preference, which ultimately leads to increased brand equity and business success.
Broadcast Material Production
MiK specializes in creating captivating audio and visual content for broadcasting. Our team excels in planning, scripting, and shooting for TV, radio, and online platforms. We are experts in shows, documentaries, news segments, radio programs, and online videos. At MiK, we deliver high-quality content that exceeds broadcasting standards, ensuring an immersive and enlightening experience. Our objective is to seize attention and leave a lasting impact.
Media Training
Individuals or organizations are prepared and equipped with the necessary skills and knowledge to effectively interact with the media. MiK helps training individuals on how to communicate their messages, handle interviews, and navigate media interactions in a professional and strategic manner. Media training typically covers various aspects, such as understanding media dynamics, developing key messages, practicing interview techniques, managing difficult questions, and enhancing overall communication skills.
Set Design
Creating and designing the physical environment or backdrop for broadcast, or any other visual medium, lies at the core of our work at MiK. Our team at MiK excels in set design – the careful planning, construction, and arrangement of the physical elements within a space, enabling us to visually convey the intended atmosphere, setting, and mood of each production. By paying meticulous attention to detail, our set design plays a vital role in immersing and enlightening the audience within the visual narrative.
Strategic Relationship Building
We establish and nurture alliances with key individuals, organizations, partners, customers, suppliers, industry influencers, and other relevant parties. Through deliberate efforts, we promote trust, collaboration, and shared value. By leveraging our network, engaging in communication, driving initiatives, facilitating knowledge sharing, and offering support, we enable business opportunities, access to new markets, competitive advantage, and shared objectives.
Budget Conscious
MiK specializes in working with a diverse range of budgets. We understand the importance of accommodating different financial constraints and strive to provide solutions that meet the needs of all our clients, regardless of their budgetary limitations. Our team is experienced in finding cost-effective options without compromising on quality or service. MiK is committed to delivering value and ensuring that every client receives the best possible outcome within their budget.
Storytelling
Storytelling is a powerful technique used by MiK to engage and educate audiences. Crafted with characters, plots, and emotions, storytelling captivates listeners and viewers. MiK leverages the storytelling to communicate the brand values, connect emotionally with customers, and create a memorable brand identity. Clients can effectively convey their brand’s purpose, history, and unique selling points through storytelling. Additionally, storytelling can illustrate complex concepts, inspire action, and build a deeper connection with the target audience.
Crisis Management Expertise
We specialize in strategically planning, preparing, and executing actions to effectively handle and mitigate the impact of any crisis or emergency situation. Our structured approach involves timely identification, assessment, and prompt response to crises. Our ultimate goal is to protect our clients’ reputations by minimizing potential damage.
Media Trends Analysis
Examining media trends, MiK analyzes content, consumption patterns, tech advancements, audience behavior, and industry dynamics to inform strategic decision-making. By monitoring platforms, conducting surveys, analyzing data, and staying updated with industry insights, MiK identifies emerging trends and adapts to the changing media environment. We pitch effectively by monitoring all broadcast outlets.
“It’s a meticulously orchestrated performance that ensures your brand shines brightly because we believe your unique story deserves that spotlight.”
What We Believe In
Hey, it’s Lori again!
Not sure if you caught earlier that I’m an animal lover and live a plant-based lifestyle, but I am and so if you’re a plant-based brand or a start-up, I want to share something with you.
From the start, my mission with MiK extended beyond traditional public relations.
I want to make a difference and support those who want to do the same.
That’s why here at MiK, we’re proud supporters of brands, start-ups, and organizations that champion plant-based living, alternative proteins, that help make the world a better, happier and healthier place. We’re here to amplify your message, bring it to a wider audience and do the same for any start-up looking to get exposure.
If this is you, we have good news.
If we’re a fit, we’d love to offer you an exclusive special. And to help our collective cause and keep the good vibes rolling.
