“Today was a fun day ! doing a live TV and radio simultaneously for Bloomberg News. I love coming into the Bloomberg building where the teams are friendly and the main floor offers complimentary snacks and drinks for all the guests and staff.
I researched and met a great talent- Zachary Sussman, an author of a fun Book “ Sparkling Wine for Modern Times”, which was perfectly matched to the story I pitched for alternatives to champagne, and budget friendly sparkling for your NYE. Zachary was great to work with – he spoke about two of my clients with such passion. Prior to being on air- Zachary and I did a run through of how the segment might go, as this was his first time on broadcast and especially live, we went over key points and created fun educating messages.
As he was in makeup- I assisted in the setting up and display- discussing with the stage manager and camera guy on good angles and where to zoom in. Once the segment started, we had a full eight minutes of airtime (which are eons in broadcast), allowing Zachary to hit all messages and just have fun- but educating the consumers at the same time. Creating a great win/win to round up the year.”.
