Be seen, be heard, be different, be known!
“Be yourself, everyone else is already taken.” – Oscar Wilde
Make It Known PR (MiK), is not your typical PR agency. We know how to take your brand from ordinary to extraordinary.
How?
By celebrating your uniqueness and amplifying it with a message filled with energy, creativity, and most importantly…YOU.
Let’s get you in the spotlight you deserve. Ready?
Let’s get to know each other
The skinny on me?
I’m vegan, a lover of animals (see my baby Oscar Wilde to the right!) and I like to say that I have the gift of gab. 😉
With decades of experience in media relations, I truly believe it’s my life’s purpose to put amazing brands in front of their dream audiences.
My not-so-secret weapon? Broadcast media. More on that later!
My superpower is taking what makes you special and bringing it to the forefront with clever storytelling that your target audience can’t get enough of.
Care to hear more?
Our Commitment
In today’s fast-paced society, capturing your audience’s attention is more challenging than ever.
That’s where MiK steps in, wielding the power of broadcast media.
We’re here to make sure your story is far from invisible.
We understand the importance of creating a campaign that will fit each client’s artistic integrity by pushing the envelope on innovation, fresh angles and ideas, all catered to match each client’s unique individuality.
MiK’s mission is to push products and stories in a way that advertising can never do alone, while focusing on what really matters…
The consumer you want to reach and the sales you want to make.
Unleashing the Power of Broadcast Media
Let’s face it.
There’s a ton of noise today.
We’re constantly bombarded by social media and print ads everywhere we look.
We’re well aware that our world is dominated by visual and auditory stimuli, that’s exactly why we believe amplifying your messaging through the lens of broadcast media is the best way to captivate your audience.
We recognize that impactful visuals are key to engaging today’s audience, and our expertise in broadcast media ensures that your brand’s story is presented in a compelling and captivating visual format. Our approach takes into account the value of audio engagement because we understand that in a world where people are constantly on the move and multitasking, TV, radio and digital media deliver your message directly to their eyes and ears, making it not only memorable but also deeply resonant.
Also, time is money!
Broadcast media provides a highly efficient and to-the-point method of conveying your message.
It’s just like having your very own commercial, with the ability to reach a vast and diverse audience.
We deeply understand that the precision of storytelling is a hallmark of broadcast media.
Artistic integrity is important to us! That’s why we work closely with you to craft a narrative that perfectly aligns with your brand’s values and goals, ensuring that your story is told precisely as intended, no unique quirk hidden.
With MiK, your brand’s message doesn’t just get heard; it gets seen, felt, and remembered.
What people are saying
Cindy Rynning
Grape Experiences, Wine, Food, Travel Wine & Spirit Education Trust (WSET)
Level 3, Advanced
“I always love working with Lori. She’s professional, thorough and understands exactly what television viewers want and need to know about wine. Plus, she’s a joy to work with!”
Risa Friskey
Executive Producer, Colorado & Company
"Working with Lori is like driving in the car- busy on your way to your destination- and then your favorite song comes on the radio.
Easy, fun and just what you need. Her content ideas play well in our daily lifestyle show."
Risha Walden
Founder, Walden Interiors
Make It Known PR is fantastic at getting you the spots where your voice and message can be heard. Lori has creative vision. She listened to my Vegan Interior Design story, understood my mission, and created the best promotional opportunities for my business. I couldn’t be more thankful that she is on my side. Don’t think twice about working with her!
Ana Isabel Noboa
Senior Producer South Florida Live
“Working with Lori is a true pleasure! She knows exactly how to pitch for our lifestyle show, and always makes sure we have all the assets we need before, during and after production.”
Marilyn Krieger
VP of Communications
Working with Lori Lengua was a pleasure, as she consistently demonstrated her ability to think outside the box and come up with innovative strategies. Her understanding of the industry and its trends enabled her to develop messaging that resonated with target audiences, while her vast network of contacts helped us secure terrific media placements.
Noah Hyams
Founder, VEGPRENEUR
I highly recommend working with Lori, as her passion and commitment to her clients is unwavering. Lori takes the time to understand her client's needs and goes above and beyond to deliver for them. Lori has continuously helped me land major segments.
Bao Ong
Columnist
Lori always proves herself to be a true professional who understands the journalist's job. She is reliable and makes my job easier. I always look forward to working with Make it Known PR.
Brian Freedman
Food, wine, spirits & travel writer
Lori is the consummate professional, with a real sense of vision and enthusiasm, and the ability to take her clients and colleagues to the next level. She is easily one of the best in the business.
Darryl "DR Mixologist" Robinson
I've partnered with Lori on many spirits segments over the years…her attention to details and uncanny ability to create excitingly original visuals is unsurpassed! Lori just gets it!
Carolina Bermudez
KTU Host
I have had the pleasure of knowing and working with Lori for years. I know I can always expect fun, creative segments when I work with her and she constantly goes the extra mile for her clients. She is a true professional and a joy to work with!
Danny Agnew
Creative Director
LOVE working with Lori -- she takes the time to know what we're about and brings me the stuff that's most relevant and applicable to our readers, and always has great ideas for story angles, creative uses for items, etc. Plus she's super friendly and sweet and very patient with the fact that I'm occasionally super tough to reach!
Yannick Benjamin
Co-Founder / Wine oh Wheels, Contento restaurant, BeauPierre Wine Store
“Lori Lengua is a passionate human being and an excellent leader who possesses all of the qualities and virtues that one strives to achieve in life. When I was first introduced to Lori, I was immediately impressed by her passion for her work and kindness. Little did I know that several years later I would be impressed further still by her incredible development. She has proven herself to be generous, enthusiastic, and helpful both in and out of work. Not only is she one of the top professionals that I know in her field, but she has also been responsible for participating in my non-profit Wine on Wheels which helps people with physical disabilities. Lori has my respect and highest recommendation as an exemplary individual and colleague."
Melanie Young
Co-founder The Connected Table, PodCast Host
"Working in broadcast media is an area of expertise many lack. The message points need to be succinct and engaging for minimal minutes, and with television and video it’s all about the visual.
Lori Lengua knows how to package and pitch a brand story to resonate with assignment editors and show hosts alike. She is all-hands-on-deck from to pitch to show production, and the result are fabulous. I worked with Lori for many years to produce television segments for Georges Duboeuf Beaujolais Wines. After a few strategic television segments for a Valentine’s Day promotion, Georges Duboeuf St. Amour Beaujolais Cru sold out in that local market. Amazing! Why try to do it all yourself when you have someone like Lori Lengua who has the connections and the know-how to take your brand story further? Invest the money; save your time and relish your results. Lori Lengua all the way!"
Tony Mazza
PIX Morning Show
I first started working with Lori Lenqua and Make it Known PR for just about 10 years now. We have worked with Make it Known since, and each time it is such a pleasure. Lori, always has good ideas, and is amazing when it comes to promoting the products. It is as I say, fantastic, but not being all in your face about it. She is a perfect professional, and will also listen to your ideas as well to make great TV. I encourage all in the business to use Lori and Make it known PR. She is the best, friendly and a very caring individual to her clients and her products.
Jennifer Simonetti-Bryan
Master of Wine (MW)
Lori and Make it Known PR is a ray of sunshine when it comes to PR. Not only is Lori a joy to work with, but she 'gets it'. She knows how to speak with the media and she has such enormous creativity that producers can not help but be attracted to her ideas. My favorite was working with her on a winemaking blending segment for BetterTV on National Chardonnay Day. Though behind the scenes I'm sure it was mad, she made all the coordination look effortless.
How we do things
At this point, you probably know that at MiK, we specialize in broadcast media.
That means we like to do things a little differently, go off the beaten path! 😉 Maybe that’s you too?
Let’s not beat around the bush.
Social media is media, but anyone can throw an account up, grow an audience, maybe even go viral, make a few sales…
At this point, you probably know that at MiK, we specialize in broadcast media.
That means we like to do things a little differently, go off the beaten path! 😉 Maybe that’s you too?
Let’s not beat around the bush.
Social media is media, but anyone can throw an account up, grow an audience, maybe even go viral, make a few sales…
But time after time, we see that pop-fizzle marketing stuff wear off.
We don’t want that for you. And that’s exactly why we take advantage of the power of broadcast media to get you seen, heard, and remembered. For the long term.
Pair it with decades-long cultivated media relationships, strategic campaigns, and thoughtful storytelling.
But time after time, we see that pop-fizzle marketing stuff wear off.
We don’t want that for you. And that’s exactly why we take advantage of the power of broadcast media to get you seen, heard, and remembered. For the long term.
Pair it with decades-long cultivated media relationships, strategic campaigns, and thoughtful storytelling.